When you walk into a grocery store, the countless items on the shelves look like food for your family. They are also soldiers in the store’s army of efforts to appropriate your income! Guerrilla shopping will bring you home with both food and money.
The first tactic in guerrilla shopping is to know what things cost. A log book of prices will help you to determine quickly whether the “on sale” product is cheaper. Customers tend to do this in their heads. Ka-ching! go the cash registers.
A shopping list to which you adhere religiously is an amazing money-saving device. Buy only what you need. Grocery shopping while hungry or with children increases the danger of overspending.
Most groceries stores are organized in the same profitable way. Staple items, such as milk and bread, are located far from the door. Lured down dangerous paths between inviting packages, many good shoppers bite the dust.
Products with the biggest markup are placed at eye level. Look up and down to find cheaper, similar items. End-of-aisle displays may offer bargains or may contain items both expensive and unnecessary.
Six packages of 50 grams may cost less than one package of 300 grams. Lately, stores are using customers’ expectations of volume discounts to increase profits. Do rough-and-ready mental arithmetic, or carry a calculator.
It’s difficult for new brands to get space on store shelves. We buy what we know, whether it’s better or not. Lesser-known and house brands often provide the same quality for less money.
Stores change their tactics as customers catch on. Stay alert, and you’ll stay on the winning side.