Half of American households—58 million homes—admit they need more life insurance.*
Experts recommend $459,000 of life insurance, but the average policy covers just $168,000.**
3 Reasons to Buy More Coverage:
- 36% of Americans rely on employer-sponsored life insurance, but it’s often inadequate.
- More coverage may actually cost less. Because of policy “price breaks,” $300,000 may cost less than $250,000.
- It’s affordable. A healthy 40-year-old seeking $250,000 of coverage will pay as little as $18 per month^.